ChatGPT Introduces Ads: Sponsored Recommendations for Free and Go Users
TL;DR
OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US.
Key Points
- OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US
- Relevant ads appear at the end of responses
- In Q3 2025, OpenAI lost $11
- 5 billion and now plans $1 billion in ad revenue for 2026, aiming to scale to $25 billion by 2029
- Google DeepMind CEO Demis Hassabis expressed surprise at this move
Summary
OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US. Relevant ads appear at the end of responses. In Q3 2025, OpenAI lost $11.5 billion and now plans $1 billion in ad revenue for 2026, aiming to scale to $25 billion by 2029. Google DeepMind CEO Demis Hassabis expressed surprise at this move.
Nauti's Take
OpenAI is getting serious about ads – and this should be a wake-up call. If you use ChatGPT Free and are annoyed by ads, now is the perfect time to try Claude Pro. With Cowork and Claude Code, Anthropic offers features that make ChatGPT look dated – completely ad-free. We switched months ago and haven't regretted it. The question is: how long until Plus users see ads too?
Frequently Asked
What is ChatGPT Introduces Ads?
OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US.
Why does this matter?
OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US
What are the key takeaways?
OpenAI is rolling out "Sponsored Recommendations" in ChatGPT – initially for Free and Go users in the US. Relevant ads appear at the end of responses. In Q3 2025, OpenAI lost $11